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Lord Alan Sugar

Lord Alan Sugar

Acting · Born 1947-03-24 · Hackney, London, England

Alan Michael Sugar, Baron Sugar is a British business magnate, media personality, author, politician, and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad. He is also known for being the host and "Boss" for the BBC reality competition series The Apprentice, which has been broadcast annually since 2005. He also assumed the role for The Celebrity Apprentice Australia for Australia's Nine Network in 2021.

Known For

tv 7.2 The Graham Norton Show
The Graham Norton Show
2007
tv 5.9 The Apprentice
The Apprentice
2005
movie 7.1 Micro Men
Micro Men
2009
tv 6.1 Friday Night with Jonathan Ross
Friday Night with Jonathan Ross
2001
tv 6.6 Room 101
Room 101
1994
tv 7.0 Gadget Man
Gadget Man
2012
tv 5.8 GMTV
GMTV
1993
movie 6.3 Cinderella: A Comic Relief Pantomime for Christmas
Cinderella: A Comic Relief Pantomime for Christmas
2020
tv 4.5
The Alan Titchmarsh Show
2007
tv 6.2 The Apprentice: You're Fired!
The Apprentice: You're Fired!
2006
tv 5.3 An Audience with...
An Audience with...
1978
tv 7.0 World in Action
World in Action
1963
tv 7.0 The Celebrity Apprentice Australia
The Celebrity Apprentice Australia
2011
tv 7.0 Young Apprentice
Young Apprentice
2010
tv 4.0 The Michael McIntyre Chat Show
The Michael McIntyre Chat Show
2014
tv Amol Rajan Interviews
Amol Rajan Interviews
2021
tv The Apprentice: Unfinished Business
The Apprentice: Unfinished Business
2026
tv The Celebrity Apprentice
The Celebrity Apprentice
2025